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Jun27Filed under: Small Business Websites; Tagged as: award winning websites, website contest, website design, website layout, winning websites
You waited for months to design the most elaborate looking website. You downloaded all kinds of pictures and images and displayed all types of cartoons and gifs as well. Displayed multible colors and artistry to boot. The end result is a website that gets plenty of positive feedback for your pages and even was mentioned to enter a website design contest. There is just one thing, your site is not making a dime. Why?
Your website can win all the awards their are to win for design it can still not be successful at producing an income or boosting visitors. This might be great if your site is about making great websites for business use but other than that so what. A website that is pretty to look at is not worth much if a visitor to your site can not figure out how to work your site or what it is suppose to do. If your site does win a contest it should be more about how well your product is or how quickly your customer service handles a question and not about how nicely designed your website is.
So often a person can land on a beautifully designed website only to be shocked about how the site works or falls short to help you in any way. For the most part it seems like ugly websites do a more superior job at giving you what you came there hunting for. They probably spent more time on content instead of flash and images. So what good is an award winning website if a visitor can not make it work for them. This is why you need to spend more time on making a website that is user friendly, informative, customer focused and offers what you claim it does. These are the traits of a website that can succeed.
Your website should be about how it can assist your customers not you patting yourself on the back about some silly design award you won. Do a search at some of the best sites out their. Have you seen how the layout is simple and easy to use. You normally see just a white background with links to more information. Take a look at sites like Wikipedia or Twitter’s own website. They get millions of visitors without all the wow of fancy images and cartoons you see on other websites. Proper navigation is better than design on any given day.
So when you get started on designing your niche site do not be so concerned about creating an award winning website design. Focus on developing your writing skills to deliver what it promised. This will make your customers pleased and your site succeed.
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