Sites using Flash have grown to be very popular for the past few years, and as Adobe/Macromedia builds more exciting capabilities into Flash, there will surely be thousands more flash in the web moving forward. However, Flash based disputed to be Bad for Search Engine Optimization and bloated. Where exactly should site owners draw the line? Here’s a straight forward breakdown.
The good aspects:

Easy to interact with

Action script for Flash can open up a gigantic area of potential for websites. Publishers and Designers continue to use Flash to generate interactive features spanning from incredibly lively feedback forms to create Flash-based games. Flash is most widespread platform for quick online games. It can also allow visitors to interact easily with your site.

A standardized site

Using Flash, you don’t have to worry by browser compatibility. No more woes about if a a piece of css code displays in a different way in Internet Explorer, Firefox and Chrome. When you position your site elements in Flash, they will always show as they should once the guest has Flash Player installed.

More animation

Using Flash, a designer can use its animating features to get across a message in a much more efficient way. Flash is a more lightweight alternative for animation because it is vector-based (and hence smaller sizes) as opposed to actual “movie files” that are raster based and therefore quite greater in size.

The Downside:

The Flash player

Users have to install the Flash player in advance before they can display Flash movies. Luckily by now Flash is so popular that most people will already have it set up on their computer so that isn’t the biggest problem. You’ll may also have to put in [spin]additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed.

Site optimization

If your content was presented in Flash, search engines won’t be able to see your content. Because of this you might have trouble ranking well in search engines and there will be less traffic arrives to your site. We suggest that all text on your website be actual HTML main traffic source for most sites and if you can’t get enough then you are in trouble.

Loading time

Users may have to wait longer than usual to load Flash content compared to usual text and images, and some people may just lose their patience and go somewhere else. The longer your Flash takes to load, the bigger you risk losing visitors. This is becoming less of a problem as the usual user gets faster internet but isn’t quite a non issue yet.

The best way to go is to use Flash only when you absolutely need the interactivity and motion that comes with it. Try to limit it to your banner and maybe a few animations if you can. Otherwise, use a combination of Flash and HTML or use pure text if your site is just to present simple textual and graphical information.

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