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SEO (Search Engine Optimization) is the process of going on and off site completing tasks in the hope of ranking higher within the search engine SERPs (Search Engine Results Pages). There are many different aspects of SEO which may be eluding and it is very easy to slip into the dark side and become a black hat SEO?r. Black hat SEO is when you use unethical or shady ways to reach the top of SERPs. SEO is not a difficult task usually just long and boring, but if you ever want to be at the top of Google it is a good idea to at least have a basic understanding of Search Engine Optimization. Some of the things you should worry about when trying to optimize a web page are keyword density, meta tags, hyperlink text, and overall content.

Keyword density though becoming less important than it once was is still one of the best ways to tell the search bots such as Google bot what your website or blog is about. One important point I would like to discuss about keyword density is if you go overboard it is easy to get deindexed or at least dropped way down into the SERPs. To stop this from happening make sure to keep your keyword density below 10% and usually you will want to keep it around 5% density. If you would like to measure keyword density then do a quick search in Google to find a checker.

Meta tags are usually argued to be unimportant to most search engines. What metas do is help search engines display your website in their listing appropriately. Usually the most important meta tags are the title and description. Make sure to do these metas for each and every page that you want as a landing page. The keyword meta is one tag that is quickly losing any authority within the world of search. Really you should not be worrying about the keywords meta tag since spammers overused it. If you do a really good job explaining your website or blog with the title and description tags then your bounce rate will go down and the people coming to your website will want to be there.

Hyperlinks and the text within are still the driving force behind search technology though some say it is starting to move over into the social world today it still lies in backlinks. When trying to gain backlinks go to the most authoritative place possible and make sure it is relevant. Some of the places which I like going are niche directories, niche article directories, niche social bookmarking sites, any place where I can submit my site and the majority of sites listed are in my niche. You should also be concerned about the overall content. First make sure the content you have on your website is about your website and second make sure to update fairly regularly.

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