Opt-In Email Marketing is one of the most powerful marketing techniques on Earth. Learn how to do it right, to gain quality subscribers, and communicate with them most effectively go grow your business fast. In this article you?ll discover how to do that fast and effectively.

Opt-In Email Marketing is an amazing way of reaching a highly targeted audience of potential buyers. If done right, you will have a high quality and responsive customer base to communicate with, provide value to, and market to for years to come. It?s a real asset.

To begin, you?ll need to ensure the first page people see is an opt-in page. This is also known as a squeeze page or capture page, and is essential in Opt-In Email Marketing. This opt-in page is a simple but Amazingly Powerful tool you MUST have as the first page people see. The reason? It converts traffic to potential customers because you can keep in contact with anyone who opts in, many times for years to come.

It?s best to keep your opt-in page simple (you can always redirect them to your more pretty page/site after they fill in the details and collect their gift!) Take a look around the Internet for opt in pages in your niche, with free reports or audios that seem to convince you to want to put in your information to get the gift. If it worked on you, it will probably work on your audience in your niche.

So then, just click in your browser View Source, and you can copy and paste the html code into a simple free html editor like NVU, or the one of your choice. Now, you can have a template to work with. OF COURSE you will need to change it up to make it more original, and be careful not to use any images that are copyrighted etc. However, you?ll have a good basic template to work with there.

Remember with these opt-in pages, pretty usually does WORSE than ugly. So, keep it simple, keep it urgent, and make sure that you are listing real benefits to your potential subscriber as to why he will IMMEDIATELY BENEFIT from the free gift on offer. As for where to get the free gift, one way is to take existing PLR documents off the Internet and improve upon them, changing up titles and improving content.

Another option, simply write your own 10-15 page document from what you know about your niche (or record a short audio or video) keeping in you?re your gift should solve some problems for your audience- that should be the focus of this gift to increase opt-ins. Your goal for opt-in rates when giving away a free gift should be a 50% or more opt-ins for all visitors to the page.

To collect the first names and email addresses of your new potential customers, make sure you have a good autoresponder and NOT a free one.

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The challenges we face with email marketing are all the other things that compete with the attention of our customers. We know we live in a world with much distraction and many things going on, both online and off. And, its not getting more peaceful but even more busy as time goes on! How do we cut through the white noise and have our customers eager to open our emails? This is crucial to prospering in Opt-In Email Marketing!

So what can you do? First of all you’ve probably heard the subject line is the first thing they see and what determines the open. This is partially true BUT - more important is how have you framed yourself to them in the lead-up to this email. This is what they are thinking when they see your name.

What perception do they have of you? Do they not know you, do they know you but think you only produce ads, or do they know, like and trust you- because you’re a relatable real person?

When they see your name or your organization’s name on the from: imagine won’t you: what thoughts are going through their head? Are probably thinking I wonder what they’re up to now or oh probably another ad- ignore.

What does their perception mean to you in opt-in email marketing? Well let’s take a look at the psychology behind it and how you can use it to your advantage. Imagine if you will you are in New York City, the busiest part at Times Square. Would you be likely to listen to and engage everyone you passed on the street?

No, it wouldn’t work and would be totally overwhelming. Now, imagine if you were in busy Times Square and your good friend walked by you in the street. What would you do? Maybe shout, maybe run over to catch their attention (watch that taxi lol!) - anyway you get the point. If you saw your good friend you’d run to speak and listen to them.

So, their email boxes are Times Square. And you need to be their friend they are excited to see, NOT their marketer!

How can you get there? Well, it won’t happen in just one email. Imagine it like this, you are dating your list. You need to show your humanity, vulnerability at times, and create bridges with them. Angry about something that happened in the marketplace, let them know! Have a story that can help them get over their fears? Tell them and help them.

Don’t strive to be Mr or Mrs. Perfect. Instead always seek first to understand before being understood. One way I do this is I very often times at the end of my mails or blog posts, ask what people think.

Also, one of the first emails I send people is an introductory video which also asks them for their top concerns. Another thing I do is poll and survey people very often either out of good will, or for more involved surveys, for a free bonus or upgrade.

You want you communications to be based on trust and likeability. While not everyone will like you no matter what, what you can do is inject your human side and especially your personality into your communications. Video helps greatly here!

At the end of the day, people buy from people they know, like and trust. Become that person, and they will become your customers. Keep their trust, and it’s for life!

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