Top SEO Rankings Through Competitive Analysis, Backlinks

Competitive SEO keyword analysis is a proven way to acquire the strong backlinks that are making your competitors achieve top search engine optimization (SEO) rankings. Here is a solid strategy to increase your online presence and build a groundswell of SEO value for your website.

The concept is based on the current fact that the most important factor in your organic (non-paid) search engine rankings is the quality of links from other sites (backlinks) that point to your website. This is particularly important in Google rankings. Yahoo and Bing count the actual website content more, but all of the top 3 search engines consider backlinks a major factor in achieving high search engine rankings.

Baseline Before You Start

It is important that you can gauge the results of your efforts. Before you start an Internet marketing campaign (that’s what this is) you need to baseline your current state of affairs. We recommend using tools like Statcounter or Google Analytics to measure your traffic. You also want to do initial counts of your backlinks and rankings for your selected keywords. Ideally at least every week you’ll update the numbers in a spreadsheet so you can see how your efforts have paid off.

So, how to get quality backlinks?

Competitive Analysis

1. Do a Google search for the keywords you want to be found by ? that you think will convert into the best conversions.
2. Make a list of all of the top competitive sites.
3. Do a backlink search for each of the top competitive sites and see where their backlinks are coming from. SEO Elite automates the search for backlinks for one company, and IBP (Internet Business Promoter) does it for several at once. Some of the backlinks are nofollow and some are just unattainable. Focus on the strong SEO backlinks that you can acquire, and that are highly ranked in terms of Google PageRank (higher is better) and Alexa ranking (lower number is better).
4. Go to these sites and get the same or similar backlinks.

Backlinks

Here are some proven methods to get high-quality SEO backlinks that will provide top search engine rankings:
1. BLOGS ? when you have the list of highly ranked sites some of them will be blogs. Verify that the blog does not have nofollow in the links by looking at the code of links for previous posts. If the anchor links are not nofollow then place a comment using your keywords as your name. Do this regularly, and if you have employees have them do it daily also. Here are lists of dofollow blogs at forums.digitalpoint.com.
2. FORUMS ? If a backlink is a forum, have employees create accounts there. Create a signature that has links to your website. Sometimes their terms of service require that you post several times ? like 10 or 30 ? before your signature shows in your postings.
3. Have everyone post intelligent solutions to postings placed by people with problems pertinent to your industry.

Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
? Meta Tags
? Navigational links
? Rich Content

Meta Tags:
Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title
The only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes.

Meta Description
Depending on the search engine, this will be displayed along with the title of your page in an index. “content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword
Choose whatever keywords you think are appropriate, seperated by commas.

Navigational links:
at the right or at the bottom, but not on the left, of the page. When the search engines “read” your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

Rich Content:
The more content you have on your site the more likely someone is to find what they’re looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.

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The world wide web is a highly competitive marketplace. Companies vie for the attention of billions of internet users in the hunt for better profits. A lynch pin to the internet marketing battle is the search engine.

Search engines are internet venues where billions of people congregate to seek for information. The most prominent search engine giants are Google and Yahoo. The kind of traffic these dot-com companies receive per hour is phenomenal.
So naturally, companies would gravitate towards placing their links and sites in an attempt to garner more visits to their web sites.

In order to exploit ranking and placement, companies have used gear such as search engine optimization or SEO. Search engine optimization is the technique or procedure of improving a web site?s ranking in a search engine listing.

Legitimate search engine optimization practices concentrate on the expansion of a page?s position inside the search engine list by improving site content, usability and using lawful methos of advertising all through web phenomena such as viral marketing .

Search engines all apply difficult algorithms in keeping their relevancy in the network in addition to to keep illegitimate and offensive search engine optimization methods from prospering. On the other hand, ?black hat? SEO users will always be around so it is to be expected that search engine colossal such as Google and Yahoo will carry on to make further complex algorithms to separate the trash out.

Search engines show different kinds of listings on a result page. The more common ones are pay-per-click (PPC), adverts, paid inclusion, and organic listings. Of all these listings, SEO concerns itself foremost with organic listings for a variety of keywords. This can boost the value and quantity or guests to a desired web site.

Organic searches are searches conducted via network users in a search engine that is at no cost from solicitations. A study from Jupiter Media stated that 5 out of 6 viable online purchases came from organic searches against paid online ads.
This has made SEO a great deal further in demand in creating revenue for companies as SEO is not a paid ad but a method of essentially improving content.
Here are a little information on improving content for a much more improved result in organic searches:

1 Expertise. Stick to your strengths. Sites you set up must be on topic you consider yourself an expert on. People can smell an amateur a mile away.

2.Plan the site. A high-quality design for the site can expand usability. This in turn will not pointlessly aggravate the browser.

3.Do research. Test out the competition and observe what they have set up. See what works in addition to what does not. If possible try to communicate with users in forums plus get response on what must or can be improved further.

4.Decide on important keywords. Decide on the most essential keywords to use for your sight. Include these keywords in the metatags, duplicate page, page title, and folder names.

5.The Search Engine is your companion. Build friendship with your search engine and don?t give it a hard time. Being polite and friendly to it will make its job easier to work your site up to your target viewers.

6.Center of attention. Concentrate on the topic at hand and nothing else. The rule is one subject per sheet.

7.Become a member in relevant directories. Directories are repositories of knowledge done by human hands while search engine are gigantic databases collected by mostly machine methods. The relevancy of your site when joining the correct directory might shoot through the roof. Of course, make sure you understand what you are chatting about.

8.Start a linking campaign. A most helpful SEO method. This is a must to do. Ask your associates, strategic partners, friends and acquaintances to place your site?s URL link on their sites. With a short description this can draw traffic from other sites and increase exposure. Google particularly ranks the importance of its sites by the number of sites linked to it.

9.Repetition is the key to success. Carry on repeating the above tips, supporting and growing what works and killing what does not as fast as achievable until the desired outcome is achieved.

In the world of search engine optimization, content matters a lot. If a website has amateur or worse untrustworthy information, fewer and fewer browsers will care for to visit it. They will even spread bad information quicker than good news so be expecting a trash site to be unobserved even in a week?s time.

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The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you?re going to spend. Most importantly, your listing appears instantly.

On the other hand, a high ranking in the natural search results seems unobtainable. There?s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it?s true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) ?SEO companies? have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But does this mean you should forget natural search?

Definitely not!

Firstly, most user studies to date have found that people pay more attention to natural search results because they?re more relevant. That?s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).

What?s more, it?s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they?re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you?ll have the jump on them.

And yes, it can take a while to reach the top, but because your competition is ? for the most part ? traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it?s not until you reach the top few pages that your progress will slow.

And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won?t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson?s terms.)

But let?s talk bottom line?

Is it more expensive to obtain a high ranking?

Certainly not! In comparison with other forms of advertising ? even PPC in the long run ? reaching the top of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, I?ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I?m now on page 1 of Google.com (out of approximately 900,000 search results). I?ve done this simply by writing helpful articles and submitting them for publication on the Internet. Luckily for me, I?m an SEO copywriter, so writing articles is all in a day?s work. But had I paid an SEO copywriter to write my articles for me, I?d have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what you?re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I?ve reached the top of Google.com, I?ve paused all my AdWords ads, so I?m not paying anything. If I hadn?t chased the natural search results, I?d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.

Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: 2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000

Conclusion

Obviously the competition for keywords in the copywriting field isn?t as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that ? over time ? a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring little skill. You should be able to purchase a list of 50 or more article submit sites from your SEO copywriter or consultant for as little as USD$99.)

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If your business has a website, most likely it’s constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.

Some of your content may be time sensitive, such as information on special promotions, contests and things of that nature. Some content may no longer be relevant to your business, such as discontinued products or services. Most people’s first course of action in these cases would be to simply remove these pages and all internal links (links from your own website pointing to your own pages) so that there is no path to them. This is not the best approach and can result in less website traffic and also potentially affect your search engine rankings.

There is a strong possibility that other people have placed links on their website pointing to the removed pages. Some people may have even previously book marked the removed pages for future use. Once you’ve removed the pages you have eliminated these sources of prospects.

Search engines follow links to find websites and web pages. By removing these pages, you are removing the content that they have come to expect (once they’ve found and indexed it). If they are unable to find a number of pages that you have improperly removed from your server then they very often will leave your website. This can make getting your new pages indexed difficult and slow.

Fortunately, the solution is relatively simple. If you plan to remove a page from your website you would first set up a 301 redirect to another related page. For example if you had a page named “july-sale.htm” and it is now August, you would set your 301 redirect to automatically send all requests for that page directly to “august-sales.htm” instead. Once that is in place you can safely delete the page. If you’ve already deleted pages from your website without setting up 301 redirects you can still fix the problem. If you view your error logs on your web server you can find all of the 404 errors which are caused by requests for files that do not exist and then set up a 301 redirect for each missing file.

This ensures that when someone comes to a page that no longer exists, rather than getting an error message and leaving, they are instantly whisked away to the next most relevant page and you get the chance to turn them into a client or customer. It also ensures that when the search engines come looking for a page that no longer exists they are redirected to the next most relevant page causing them to spend more time crawling your website. It’s important to point out that some hosts do not offer the ability to set up these type of redirects and will recommend adding a java script to the page. This will not work for the search engines because they do not execute any scripts, and it will only work for a portion of visitors.

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The buzzword of the hour is ?SEO?. It has transformed the architecture of sites, brought about many new jobs, and is now considered vitally important for those that want to take their online operations to the next level. In its simplest form, search engine optimization (or ?SEO?) is about doing everything you can to boost your natural ranking in the major search engines. The algorithm that ranks your site (despite variations across engines) is a compilation of many different variables. There is no one magic secret or special key you can turn. The goal is really to check off as many variables as possible from that algorithm. The kicker is that, for the most part, we don?t actually know what is contained in these algorithms that are so important to us. We can, however, make educated guesses. And there are several aspects of SEO that most, if not all, industry professionals agree on. One of those factors is the importance of link-building.

The Internet was built upon links. Sites link to one another to guide users through relevant information. Since these links basically mean, ?there?s relevant information on this site,? each link pointing towards your site counts as a ?vote? towards it. These votes help improve your natural ranking, especially when coupled with a well-built SEO friendly site. The big question is, of course, how do I go about getting other sites to link mine? Fortunately, the answer is an easy one, because there are many well run search engine friendly directories that would be more than happy to link to your site as part of their directory.

But the most popular directories receive thousands of applications to review. As such, they develop rules and guidelines for your submission. These rules are put in place to ensure that the submission and approval process can flow as smoothly as possible, as well as to help the directory select only the sites that are, in fact, relevant. And so the question returns: how do I ensure that my site gets accepted into the high-quality, top web directories?

It is very easy to adhere to the rules of a web directory with very little effort. In addition, because the editors of any directory are really looking for the same things, the rules from web directory to web directory tend to be very similar.

Count Those Characters:
One of the big rules imposed by directories has to do with the length of your title, description and keywords. If there were no limit, some people would write an essay for descriptions and cram in every possible keyword. Let me assure you that no directory editor wants to review a site application that could be broken up into chapters! Directories impose restrictions that essentially force you to be straight to the point. You might not be able to say everything about your site, so pick the most important points and go with that. Before you start submitting anywhere, sit back and write a few well-formulated descriptions that span 100, 150, 200, and 250 characters. One of those four levels will generally work in any web directory you come across. Once that?s done, most of the hard work is out of the way. Now all you have to do is look for the character requirements, copy and paste your blurb of that length, and you?re all set. The same thing holds true for keywords, so prepare a few different options so that, come submission time, it?s just a matter of picking the right one.

Would You Approve A Spam Filled Site Application?
Do not spam your directory listings. That can?t be more clearly stated, yet for some reason, people still do it. You are never going to get listed in any human reviewed directory when you try this tactic. An example of this would be that if you sell widgets, when you submit your information you repeat the word ?widgets? in your title, description, and keywords as many times as possible. Typically comprehension takes a back seat as the focus becomes cramming the word in as many times as possible. Directory editors hate this and it?s a very easy rejection. If you think that even attempting to spam like this is helpful, you might want to think again. If you spend time submitting to web directories with poorly articulated, spam-filled information, you are going to get rejected. You?ve then wasted a lot of your time and gotten absolutely nothing in return.

Choose The Right Category:
Web directories are sorted by topic and editors typically take great pride in ensuring that everything stays well organized. A tiny little bit of effort on your part to choose the right category can vastly improve your chances of being listed without any delay. The reason is simply that if you are an editor and you want to approve a site, you probably only have to click one button. But, if that site chose the wrong category, then you need to edit the application to modify the category (and now the editor has to find the correct category in the hierarchy!), which takes more time. If you are the editor sitting there with thousands of applications to process, it?s much easier to click the ?reject? button than it is to start fumbling through categories. So, put yourself in their shoes and do them a favor, because ultimately it?s you and your site that stand to benefit when you are approved.

A successful web directory submission campaign is when you maximize your time so that you get listed in the most directories possible. By following the above tips, you can help ensure you get approved, which goes a long way towards achieving your goal. With everything pre-written and good intentions to play by the rules, you?ll be flying through your submission campaign in no time.

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In order to increase your search engine rankings, getting backlinks is important. But getting links from other sites can be tough. Here are 2 creative ways you can try to get more backlinks.

Start a Community of Websites
One of the easiest ways to gain backlinks is to start other websites and have them linked to yours. Blogs are a great way to get traffic because there?s no cost, they provide free traffic, and are easily searchable throughout the blogging community. I?ve seen other various websites that target a younger audience even using myspace as a source of traffic and backlinks. And the list goes on and on for other quick sites you can start with a good amount of traffic.

Email Campaigns
Some people are hesitant to do this because they think no one would ever go to their site if the email even gets opened, or they have no idea who to email a promotion letter to. While the person who doesn?t have an idea of his audience can easily fix this problem, I?d say for every website that has updated content that isn?t gibberish, somebody has to like it and for every email sent out, there is probably at least 10% that the email gets opened if you target your audience precisely. Give yourself some confidence, and keep in mind that none of these techniques would get your website blacklisted or has any risk to it, except for wasting your time. But if you have the time to waste, research on who your audience is, get a list of emails of your audience and compile it in an excel sheet, and start your email campaigns. One person that I work with has a job site, which gets employers and job seekers together. Well all job sites needed jobs, so he started emailing to a number of colleges and got links for Rutgers, Harvard, and other colleges across the nation. Doing this boosted his Google rankings from 2/10 to 6/10. Just keep in mind that 1 email will not do the trick. You need to keep emailing the people in your excel sheet, but change the content of the email each time you do so.

Unless you don?t a good amount of time to spend on getting backlinks, I wouldn?t worry about how well your methods are working. Most of the techniques listed above as well as others you might think of should give you some increase in traffic that would last a very long time, as well as boosting your search engine rankings. These things suck up a lot of time, but the rewards can be high.

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In order to create quality content for your visitors the general principles that you must follow are:

- it has to be relevant to the main topic of the site (about product/products/services, etc)
- the content can fit in the general industry of the website (about related products/services)
- it has to provide value to the visitors ( potential customers )

If you do create a website with quality content you will benefit from:

- increased customer-to-client conversions (because they understand why but also how to use your product/service)
- increased search engine traffic ( because more pages with content mean more visibility, along with the long tail of search)
- more natural, quality and relevant links ( because they will be pointing from established sites in the same industry as yours, from within the context and with the relevant keywords )

If you are wondering where to get quality content, it is quite simple and hard at the same time because the best way to obtain quality content is to write it yourself thus the chances of having a duplicate content will be null. If you don?t have any writing experience, you should start writing because you and only you knows what your product is about, you know how to promote it the best. We offer you a small list of how to do it:

- start writing ( any amount of text, on a regular basis )
- you must focus on the benefits of your product
- format the text for the WWW
- provide value and numerous points of view on your product
- keyword research is imperative
- write natural titles and content

By writing quality content for your site you will get more targeted traffic and will most likely help you to increase conversions. These are the reasons:
Getting more traffic onto your website:

- people will link to valuable content, which will increase your website search engine rankings
- valuable content will also generate word-of-mouth advertising ( the most appreciated type of advertising available )
- by adding quality ( unique ) content, you make your site findable by a much wider array of words (search queries)

Increasing conversions:

- by getting more and more traffic the amount of potential customers will increase ( at least theoretically ), thus increasing conversions

- while reading your unique & valuable material, the visitors of your website will have not only more time but also ideas of purchasing your product/service

- when providing value to your visitors ( potential customers ), they will be more likely to remember you when they are in need of the product/service you provide

Don?t know what to write about? Although there are many ways of writing content that appeal to the visitors, there is only one important principle: the content written is targeted to provide value. We offer you a small list of types of content that you might use on your website:

- about how your product or the service you provide is important ( on a regular basis or once in a while, etc. )
- about the different types of the product or service you provide
- advantages of using the product, benefiting from the service you have to offer
- basic information regarding the product and basic usage information

In order to attract more and more visitors, quality content shouldn?t be text only as many people will get bored reading page after page. In order to provide value you must insert one of the following:

- audio information in mp3 format or similar
- quality images ( high resolution )
- videos ( tutorials as well as interesting and catching ads )
- reviews, testimonials and comments regarding your product

All things considered, by providing quality content you will attract more and more visitors thus increasing your chances for more sales because these visitors are potential clients. It is a known fact that a stolen content won?t be taken into consideration by search engines which will most likely ignore your website ).

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Search engine optimization has become the most crucial element of ranking high in the major search engines like Google, Yahoo, MSN, Altavista, Dogpile etc. There are several websites on the internet which boast about SEO techniques & tips and guarantee top placement in days. How do you believe and invest your hard earned money in a company who does not have a background in search engine optimization believing their claims?

The question is ?are you ready to play a gamble with your site?? Honestly the answer would be a big NO.

No one would like to waste their money. So, what is the way out? How about doing your own search engine optimization? It is a very long drawn and tedious process if you do it manually. So, how to go about it?

Are there any softwares available to do the SEO?

Yes! there are several SEO softwares available in the market. But, how do you know which SEO software is reliable and meet your search engine optimization needs and most importantly, whether they would live up to their claims?

SEO software is the answer to implement the major SEO techniques. What are they? SEO is primarily divided into two parts.

? On page optimization
? Off page optimization

On page optimization

On page optimization involves:

? Title Tags
? Meta Tags like meta keywords (lost its importance now due to keywords abuse) & meta description.
? Alt-Image tags
? H1, H2 tags
? High keyword density
? Quality content
? Ease of navigation
? Internal Linking and more?..

Off page optimization

Off page optimization involves:

? Link Building to improve Link popularity
? Reciprocal Linking ? Two way links
? Non-reciprocal linking ? In-bound links
? Use of keyword rich anchor text in linking text
? Improving Google page rank
? PPC advertisements
? Directory submissions

It is a well known fact that off page optimization has more value than on page optimization. It does not mean that on page optimization has no value and requires no optimization. On page optimization has its value and should not be ignored.

There are several SEO softwares available to implement the off page optimization by improving link popularity by building both reciprocal and non-reciprocal links. There are websites which offer monthly membership accounts to use their Link Popularity software and some other websites have their software available for one time fee. For a beginner it is always better to go with one time fee software to keep the fixed expenses low. You are here to do business so you need to think and plan every dime you spend towards business success.

So, what to expect from a SEO software selling website?

? Not a one time seller without any future upgrades
? A website with good technical support
? A website with a proven track record
? A website with a forum with quality user feedback
? Most importantly these website?s SEO software should have good product reviews.

We see many SEO software companies doing their own product reviews and it looks more like self propaganda than an honest product review. We need websites who test and verify the claims made by the SEO software companies and publish their honest feedback. This would help the newbie website owners to make an educated decision after reading the detailed unbiased analysis published on a third party website.

There are very few websites that do this and should be encouraged to test and verify more of these SEO softwares and help the website owners to learn and implement the off page optimization techniques. This would save time and money of the online entrepreneurs to improve their link popularity and increase their search engine rankings. Higher search engine rankings bring more traffic to the websites and hence more sales. It is a known fact that we can drive visitors to websites but converting them into buyers totally relies on how effective is the content and ease of website?s navigation.

We should develop effective content in the form of relevant articles linking to your website. Writing an effective article is a skill which needs to be developed by reading other articles and other e-books focusing on writing best articles. Now we should know the list of quality article directories to submit to in the right category. This would be another tedious and time consuming process and this demands an SEO software whose sole aim is article submission to various article directories.

Submitting to SEO friendly directories is another tedious process but the rewards worth the effort involved. The list of SEO friendly directories and the article directories is available at http://www.seo-softwares.com/Resources.html

Another way of getting traffic to the website is thru PPC i.e Pay Per Click. There are several PPC programs available like Google Adwords, Overture PPC, FindWhat etc. Now the question is choosing the right keyword relevant to the content of your website is very important. You might choose the right keyword which is highly competitive and may have to pay a high bid price to get the higher placement in the sponsored links. We need an SEO software to optimize the adwords campaign to choose the right keyword combo to choose for the PPC. This would save money and time and helps beat the competition.

There are several other effective methods to do the off page optimization and there are several SEO softwares available in the market. So, in conclusion read the product reviews, and see the important features of the selling website as mentioned above for the final decision as which SEO software you should get your hands on.

Wishing you all success in your website?s search engine optimization.

Check it out now: precision keyword finder for the best keyword tool reviews. See keyword explosion to learn now. Also see: wordze

This article will guide you through the main reasons why duplicate content is a bad thing for your site, how to avoid it, and most importantly, how to fix it. What it is important to understand initially, is that the duplicate content that counts against you is your own. What other sites do with your content is often out of your control, just like who links to you for the most part? Keeping that in mind.

How to determine if you have duplicate content.
When your content is duplicated you risk fragmentation of your rank, anchor text dilution, and lots of other negative effects. But how do you tell initially? Use the ?value? factor. Ask yourself: Is there additional value to this content? Don?t just reproduce content for no reason. Is this version of the page basically a new one, or just a slight rewrite of the previous? Make sure you are adding unique value. Am I sending the engines a bad signal? They can identify our duplicate content candidates from numerous signals. Similar to ranking, the most popular are identified, and marked.

How to manage duplicate content versions.
Every site could have potential versions of duplicate content. This is fine. The key here is how to manage these. There are legitimate reasons to duplicate content, including: 1) Alternate document formats. When having content that is hosted as HTML, Word, PDF, etc. 2) Legitimate content syndication. The use of RSS feeds and others. 3) The use of common code. CSS, JavaScript, or any boilerplate elements.
In the first case, we may have alternative ways to deliver our content. We need to be able to choose a default format, and disallow the engines from the others, but still allowing the users access. We can do this by adding the proper code to the robots.txt file, and making sure we exclude any urls to these versions on our sitemaps as well. Talking about urls, you should use the nofollow attribute on your site also to get rid of duplicate pages, because other people can still link to them.
As far as the second case, if you have a page that consists of a rendering of an rss feed from another site ? and 10 other sites also have pages based on that feed - then this could look like duplicate content to the search engines. So, the bottom line is that you probably are not at risk for duplication, unless a large portion of your site is based on them. And lastly, you should disallow any common code from getting indexed. With your CSS as an external file, make sure that you place it in a separate folder and exclude that folder from being crawled in your robots.txt and do the same for your JavaScript or any other common external code.

Additional notes on duplicate content.
Any URL has the potential to be counted by search engines. Two URLs referring to the same content will look like duplicated, unless you manage them properly. This includes again choosing the default one, and 301 redirecting the other ones to it.

By Utah SEO Jose Nunez

Check it out now: keyword cruncher for the best keyword tool reviews. See micro niche finder to learn now. Also see: keywords analyzer

There are so many websites all over the internet so it?s essential to promote and optimize your website. A new website needs to be visible to search engines. Before submitting your site to search engines it is very important to optimize your website. If you can not afford a search engine optimization service, make sure to follow our few search engine optimization tips to have your web site well optimized for the top placement in search engines.

Step 1. - Analyze your competition
The best way to start optimizing your web site is analyze your competition. Take a look at the web pages that currently have top rankings (Top 10) on Google for targeted keywords and try to find out what these pages have done to get these rankings.
- analyze the first top ten web sites related to your branch
- analyze keywords they are using
- look at their source code, meta tags
- look at their keyword density
- look at their comment tag, alt tags, title tag
- internal and external links on their websites
- look how many sites linking to them
- check out the quality and link popularity of sites that are linking to your competitors
- look how many pages they have
After all you can tell is it easy to beat your competition or it is not.

Step 2. - Start to improve your website with quality content
When optimizing your website always use keyword in the meta tags which are reflected in your page. It is not going to help your search engine ranking if the page has nothing to do with the topic.

Step 3. Choose the right keywords.
As mentioned before, analyze your competition but never use the same keyword and description tag. There are two great resources for finding out the most effective keywords. - Overture - WordTracker

Step 4.Creating meta tags - TITLE Tag
The most important tag is the Title tag, because it is in the head section of your website and many search engines use it. Title tag should be short (about 14 words), descriptive and to the point. The title is appeared on first line in the search engines.

Step 5. Creating meta tags - DESCRIPTION Tag The next important meta tag is description tag. It describes content of your web page
- shouldn?t be longer than 120 characters
- description is for the search engines not for the viewers to see

Step 6. Creating meta tags - KEYWORD Tag
- use the most important keywords that your website represents
- we recommend to use 5 keywords separated by a commas
- one keyword should have 1 - 3 words

Step 7.Creating meta tags - ROBOT Tags

Step 8. - Check your website URL before submit to search engines.
Your website should be finished without errors:
- no broken links
- no spelling mistakes
- have a good design
- no html tag mistakes
- have a site map

Step 9. - Submit your website to search engines
Submit your website into the most important search engines, it brings you the most of traffic. Make sure to submit your URL for free to www.google.com, www.yahoo.com, www.altavista.com, www.alltheweb.com, www.excite.com, www.lycos.com, www.webcrawler.com, www.Alexa.com, www.Jayde.com, www.whatuseek.com, Open Directory (The ODP powers core directory services for some the most popular portals and search engines on the Web, including AOL Search, Netscape Search, Google directory, Yahoo directory, Lycos, DirectHit, and HotBot, MSN and hundreds of others). DMOZ and Yahoo Directory listings are tremendously valuable. There are a lot more free and paid search engines and directories to submit, but if you do not have time to search for and submit, you can also use our search engine submission service.

Step 10. - Build your link popularity (offpage optimization)
Next significant step you should do with your website is build your link popularity. Link Popularity is the number and quality of other websites that link to your site. Top rankings depend on your link popularity. It can be done with creating a quality non-reciprocal and reciprocal links from related web sites and Internet directories, blogs, forum sites ?

Robert Toth provides search engine optimization, submission and link building service since 2002 and now run Alexia Search Engine Optimization firm (http://SearchEngineOptimization-Submission.com).

Check it out now: affiliate elite for the best keyword tool reviews. See wordze to learn now. Also see: keyword research pro

In terms of layout, many web sites are not designed for optimum search engine and directory visibility. People or companies seem so centred on their corporate or personal images, products, and services that they neglect to design their web sites with search engines and directories in mind. Search engines and directories vary in the way they rank your web site in a search query. Some search engines place primary emphasis on the text within your title tags. Some search engines place emphasis on the main ideas presented in all of your text on a single web page. Some directories emphasize the text you submitted in their “Description” field. How and where you place your text, both in the copy your visitors see and within the HTML tags your visitors do not see, will affect your ranking

Keyword selection
Keyword placement
Keyword frequency
Links & architecture
Site statistics

Keyword Selection

Of primary importance is selecting the best keywords for your industry and the keywords you believe your potential customers will use to find you. Selecting the right keywords requires research.

Look at your company’s printed materials. What words do you use over and over? When you speak to new and current customers on the phone, what questions do they frequently ask and what words do they use? Ask your current customers how they would find you on the Internet. Then go to the major search engines and directories. Type in the keywords you want to use. Study the source code of the web sites that appeared in the top 20. Look at how your competitors ranked in a search query. Adjust your keyword selection accordingly.

Keyword placement

Of equal importance is keyword placement on individual pages. The text in your title tag is one the most important elements for ranking well in search engines. The text in your titles should be descriptive, using the words and lingo in your industry, and should accurately reflect the contents of each web page.

For optimum search engine positions, your keywords need to appear at the top of your web pages. Thus, before you design your web page, ask yourself if you (or your web designer) have strategically placed your keywords within your title tags, meta-tags, headings, graphic images, and the first paragraph within your body tag. If not, you might need to rethink your site design.

Keyword Frequency

What is important to both the search engines and your target audience is keyword frequency and keyword prominence. Designing and coding your site with keywords in the right locations and the right frequency is an art form. Keywords need to appear frequently on your web pages, but if they appear too frequently, your site will be penalized for word stacking (also known as “spamming the index”) or could be removed permanently from the index.

Also, some search engines ignore meta-tags. Thus, if you have included your keywords in your meta-tags but have not placed them elsewhere, you have missed a huge target audience, namely AOL users. Sites with frames have problems being indexed well because there is little opportunity otherwise to include additional text with keywords.

Very, very few web sites can get in the Top 10 of all the major search engines (AltaVista, FAST Search, HotBot, Google, Lycos, Teoma) without spamming. We cannot emphasize this enough: if you hire anyone (a submission service, an individual, an online promotion service, etc.) to do the services we just described, they need to have HTML and design experience, online marketing, and excellent copy writing skills. You do not want your web site to be permanently banned from a search engine or directory due to ignorance or lack of experience. Furthermore, submission services usually do just that: submit. Many do not perform keyword research, the HTML coding, and copy writing necessary to get a site optimally placed within the search engines. Ask a lot of questions before handing over any money.

Links & site architecture

Placing keywords throughout your web pages is useless as a search engine marketing strategy if the search engine spiders are unable to record the text on your web pages. Therefore, always have a link architecture (also known as a site map) on your site that the search engine spiders can follow. Oftentimes, this means having two forms of navigation on your site: one that your target audience prefers, and one for the search engines.

Site Statistics

For the first few months after you have your web site submitted to the major search engines and directories, you should see a jump in traffic. If you look at your site reports with your visitor statistics, which should do frequently, you will see when the search engines spider and index your site.

Hopefully, because you have been thoughtful enough to give potential customers a reason to return to your site again and again, people will bookmark your site, and your web statistics will show an increase in a “No Referrer” category under referral URL’s. Your site reports should show you where your potential customers are coming from (i.e. which search engine or directory they used to find you) and which keywords they used to find you.

After your site has listed in the search engines and directories for a few months, review your site statistics and determine where the majority of your traffic comes from. Then focus your advertising efforts on those directories and search engines. You get better sales from targeted marketing than from spreading your net too wide.

One client did exactly what we recommended, from keyword selection to monitoring site statistics. They found most of their sites referral traffic came from Yahoo queries. They bought banner space from Yahoo for two months. Whenever two of their keywords were typed in a search query, their banner would appear. Their traffic increased over 500%, and their sales reached five figures per month.

Lastly, the saying “Content is King” still rings true. You can increase traffic to your web site, but if (1) people do not like what they see, (2) you do not offer potential customers what they want to buy, or (3) you do not give customers incentive to stay and/or bookmark your site, they will click off of your web site as quickly as they clicked on to it.

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