Search Engine Optimization uses a combination of techniques, tools, and technical know-how to get results .Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a website in search engine listing. Search Engine Optimization (SEO) involves the careful optimization of corporate web sites to effectively increase their visibility in the major search engines such as Google, Yahoo, Alta-Vista,and many others. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user.
? Meta Tags
? Navigational links
? Rich Content

Meta Tags:
Meta Tags are very important for your website’s visibility. Many search engines read them from your site when you submit it to them .Major meta tags that you can use:

Meta Title
The only resource type that is currently in use is “document” This is the only tag that you need to put in for indexing purposes.

Meta Description
Depending on the search engine, this will be displayed along with the title of your page in an index. “content” could be a word, sentence or even paragraph to describe your page. Keep this reasonably short, concise and to the point.

Meta Keyword
Choose whatever keywords you think are appropriate, seperated by commas.

Navigational links:
at the right or at the bottom, but not on the left, of the page. When the search engines “read” your site, they read from the top left to the bottom right. Search engines place an emphasis on the first 100 words or text on the site. You do not want these words to be navigational links or Javascript. Ideally, you want to have your heading tags with your keywords in the beginning of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get to the text first, giving more weight to what’s important on your page.

Rich Content:
The more content you have on your site the more likely someone is to find what they’re looking for when they get there. Keep your site very content rich. Have a lot of pages.Update the site even twice a day if you have the time. Updating your site does not mean that you copy paste content from other sites.That will only push your rankings further down. Don’t have any duplicate content. At the same time ,dont spam multiple content across the same website. When a search engine views or reviews a website, which they do at least every few months, it looks for specific characteristics found in the content of website landing pages.

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The attraction of Pay Per Click (PPC) online advertising is undeniable. Each click costs virtually nothing, you only pay for the clicks you get, and you set your own daily budget so you know exactly how much you?re going to spend. Most importantly, your listing appears instantly.

On the other hand, a high ranking in the natural search results seems unobtainable. There?s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it?s true that it can take months to reach the first page for your target keywords. To make matters worse, thousands of opportunistic (and some very dodgy) ?SEO companies? have emerged, looking to make a quick and big buck out of market naivety. So to CEOs, BDMs, marketing managers, webmasters, and business owners, the road to natural search ranking seems expensive, risky, and beset with traffic.

But does this mean you should forget natural search?

Definitely not!

Firstly, most user studies to date have found that people pay more attention to natural search results because they?re more relevant. That?s the foundation of the success of companies like Google and Yahoo (and the reason they keep their indexing rules a secret).

What?s more, it?s important to put things in perspective. Hundreds of thousands of other businesses may be competing for your keywords, but in most cases, they?re at least as confused and disheartened as you. So the sooner you figure out the real story, the sooner you?ll have the jump on them.

And yes, it can take a while to reach the top, but because your competition is ? for the most part ? traveling blind, your early progress will normally be quite quick. In fact, for most businesses, it?s not until you reach the top few pages that your progress will slow.

And again yes, there ARE some dodgy SEO companies out there. But there are also some very good ones. (Go to WebProNews.com and sign up to a forum if you want to find out who they are.) So long as you know the basics of SEO you won?t be taken for a ride. (See SEO for CEOs for a rundown of SEO basics in layperson?s terms.)

But let?s talk bottom line?

Is it more expensive to obtain a high ranking?

Certainly not! In comparison with other forms of advertising ? even PPC in the long run ? reaching the top of the rankings is NOT expensive. The following case study explains why.

CASE STUDY

For the past year, I?ve been working hard on the natural search results for my copywriting business, Divine Write. For my primary keyword, I?m now on page 1 of Google.com (out of approximately 900,000 search results). I?ve done this simply by writing helpful articles and submitting them for publication on the Internet. Luckily for me, I?m an SEO copywriter, so writing articles is all in a day?s work. But had I paid an SEO copywriter to write my articles for me, I?d have spent approximately USD$5,000.

Over the same period, I spent approximately USD$3,000 on Google AdWords (my ads appeared towards the top of the paid listings).

Now I hear what you?re saying; my natural search campaign definitely cost more in the first year than my AdWords campaign. But now that I?ve reached the top of Google.com, I?ve paused all my AdWords ads, so I?m not paying anything. If I hadn?t chased the natural search results, I?d have continued paying for AdWords, spending at least another USD$3,000 next year on AdWords, and another USD$3,000 the year after that, and so on.

Of course, I have to retain my high ranking. If I was paying someone to write my articles, that would involve an investment of approximately USD$1,000 per year (a saving of 67% each year).

So it breaks down like this:

Google AdWords investment: 2 yrs = $6,000, 3 yrs = $9,000, 4 yrs = $12,000, 5 yrs = $15,000

Natural search investment: 2 yrs = $6,000, 3 yrs = $7,000, 4 yrs = $8,000, 5 yrs = $9,000

Conclusion

Obviously the competition for keywords in the copywriting field isn?t as fierce as in a lot of other industries, so the actual dollar investment discussed in this case study may not apply directly to your business. The important thing to understand is that ? over time ? a high ranking in the natural search results can actually cost less than a high position in the (arguably less effective) paid listings.

Also, these figures are based on me submitting articles to various article banks on the Internet myself. (This is a routine task requiring little skill. You should be able to purchase a list of 50 or more article submit sites from your SEO copywriter or consultant for as little as USD$99.)

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