When it comes to optimizing websites for search engines, most people spend all their time on only
creating keyword-optimized content. They include their desired keywords in their headline and
frequently in the web page text.

Does it sound like you?

Well, creating optimized content is good, and it WILL increase your chances of ranking in the top
10 results.

But you know, there’s a problem here …

It’s NOT the only factor that search engine spiders consider when they arrive at your site. Let me
explain why…

You see, search engine spiders have a different kind of eye from what we have, so they see your
web pages differently. When you visit your website, you see images, colored text, that nice header
graphic, and so on.

But search engine spiders only see ONE thing: the source code.
Yes, these “behind the scene” codes are the only language they understand.

And they have to wade through this code and interpret it to discover your valuable content that
they will pass on to the indexing robots.

So to make them understand that your website is really about your desired keywords and should rank
high, you need to speak in their language … and speak it very well.

What does it mean?

It means that the source code of your website needs to be clean, organized, and easy to understand
for search engine spiders. And putting your valuable content as close to the top of the source as
possible.

This is an important secret that most people are not aware of. Something that most of the ‘guru’s’
want to keep it that way.

And this is good news for you, because when you use this secret that you just learned, you will
get ahead of your competition because the vast majority of them don’t even know about it. So you
will outrank them more easily.

Now, many people may tell you that SEO optimization isn’t that important, because there are other
traffic generating methods.

But then again, if you CAN have extra free traffic using an optimized page, why not do it? It
doesn’t cost one cent more to accomplish this!

So “how” can you create a search engine friendly layout for your website?

Here are 3 options for you:

Option #1: You Can Do It Yourself

Of course first you need to learn a lot about HTML and also Search Engine Optimization (SEO) to
learn how you can make your website HTML codes easy to read for search engines.

The use of XHTML is advised, because it results in neat coding. I also advise you to validate your
pages at W3.org, to ascertain clean coding.

Also you need to learn CSS to avoid tons of redundant source code for lay-out reasons. Preferably
a bit of PHP too to make your pages more interactive.

Thus you can use the CSS to make up the lay-out and elements of the page and use minimal clean XHTML coding for the rest. That makes your content stand out perfectly and that will lead to better recognition of what your pages are about by the search engines.

As you see, that’s a big hassle which will also take you a lot of time.

So let’s go to the next option…

Option #2: You Can Hire A Professional HTML and SEO Expert

That’s a pretty good solution because it will save you a lot of time and doesn’t come with the
huge burden of learning everything yourself.

But there’s a big problem here: There are so many so-called Search Engine Optimization experts out
there who claim to be king of SEO, but in reality do not know more about more than you do.

So you might end up hiring one of these scams and end up spending your valuable money and don’t
get any results. The question is, HOW are you going to find a “real” professional and not fall for
the wrong ones?

Another issue with this solution is that it will cost you money… and quite a lot of money if you
really want to hire a good SEO expert who knows what he’s doing.

And finally, it also means you depend on a third party expert, not always available when you need
her.

This all brings us to the last option…

Option 3: Use A Proven Ready-Made Website Template

This is the best, most proven, and most cost-effective solution of all.

You just need to find a template that is already proven to work, and simply add your website
content to it … and that’s it! Now you have a search engine friendly website that is ready to
put
online.

No learning hassle like the first option. No risk of being ripped-off and a big cost like the
second option. It’s very easy to do. You don’t even have to lift a finger.

There are many websites out there that offer all types of website templates, but the problem is
that none of them has really been optimized for search engines. They are just designed to look
good to the human visitor’s eyes - not search engine spiders.

That’s why I use my own, hand coded website template, that I have developed over the years.

But does this template really work? Is there proof?

You bet! One website I have created using this Ace Website Template has ranked #8 for a highly
competitive keyword out of 92,700,000+ competing websites.
As you see, this template has really proven to work.

So if you’re serious about making your website rank in the top 10 results for your desired
keywords and drive a lot of free traffic automatically every day to your website, you definitely
want to use such a powerful website template yourself.

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The goal of your website should be to guide the consumer through your page and have them take the action you desire, whether that action be a newsletter sign up or a sale.

Websites that make their visitors work to read them always turn a large percentage of potential consumers away. Text colors that clash with the background color, undersized fonts, and big blocks of text are some common problems that can determine whether or not the website is successful.

Here are 5 tips that will help you increase the flow and readability of your website:

1. Make the font size big enough to read. No matter who your target audience is they don’t want to strain their eyes trying to read tiny text. The standard internet text is Arial size 2 (12 pt). You can use other fonts and sizes if you wish but keep in mind that Arial size 2 is popular because it’s easy to read.

2. Format your text using CSS. Cascading Style Sheets (CSS) are the way to go - use one style sheet and control how text looks on your entire site. Make a change to the style sheet and your whole site is updated. It makes things a lot simpler.

3. Spell check everything. Misspellings make your website look tacky and unorganized. Nothing irritates visitors more than having to guess what your message is because the web page has spelling errors. It makes you look like you don’t care enough to get it right. Take a minute and use the spell check tool. Unless your writing a 200 page book, it should take you about 1 to 5 minutes to spell check your work.

4. Make the text contrast with its background. Black text on white background is the easiest to read. In most cases, the more contrast, the better. Black-on-white or white-on-black are examples of the highest contrast you can get. But be forewarned, white text on a black background creates a “glow” which often times negatively affect your website. Red on Blue creates the glow effect as well. You can use colors if you like, but as a rule of thumb if you have to squint to read your text, there’s not enough contrast.

5. Break up blocks of text. No matter how good a writer you are, people don’t want to read endless pages of text. Using sub-headlines between paragraphs and bullet points is a great way to break up those text blocks.

Generally, you should only use bullet points once throughout your web page, but in some cases using bullet points more than once might be necessary. If you’re selling a product or service you should always list the benefits. Bullet points change the pace of the writing and slow down the scanning.

Making your websites content more legible is easy and it doesn’t take a lot of time. Your website will look more professional and your visitors will tend to stick around longer, making those visitors more likely to become a customers.

Written by Ricco Richardson
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If you want your web site to be a success, your web site marketing strategies must keep up with the changes made by various search engines. Search engine marketing is constantly evolving, and webmasters need to evolve with it. Search engine marketing changes that must be addressed and incorporated into your marketing strategies for increased web site traffic include Latent Semantic Indexing, also known as LSI.

What is LSI?

Patented in 1988, LSI was first incorporated into Google’s ranking system in 2006. The LSI concept is groundbreaking for search engine marketing and web site marketing strategies because it changes the way a search engine interprets and ranks web pages. With the old ranking system, relevant pages were determined by keywords and keyword phrases alone. If the search engine didn’t find any keywords, the page was considered irrelevant to the user, and ranked accordingly. This left many webmasters scrambling to jam their pages with keywords for increased web site traffic.

Changing Your Web Site Marketing Strategies

LSI significantly changes the way webmasters need to use search engine marketing for increased web site traffic, because the search engine will be looking at a page in the same way a human does?concentrating on content and relevancy, and essentially classifying the web page as a whole.

For webmasters who use web site marketing strategies that rely heavily on pages that incorporate only one keyword or keyword phrase, and do not include other content that is semantically close and relevant, this could be a problem, and may result in decreased rather than increased web site traffic. Webmasters, who on the other hand, have developed web pages and web site marketing strategies that rely on natural content that incorporates both keywords and keyword alternatives, should have no problem. They will see increased web site traffic without having to change their search engine marketing techniques.

If you are wondering how you can implement web site marketing strategies that achieve increased web site traffic and are more compatible with LSI, you should focus on creating quality content that includes keywords, keyword alternatives, and mixed anchor text. Including variation and words that relate to the general theme of the page will be the best technique you can employ now that the rules of search engine marketing have changed.

The key is to move forward and not get frustrated with the change. LSI is a positive step for search engines and webmasters alike. By gearing your web site marketing strategies to compliment the changes, you can create a better web site and get the increased web site traffic you need to be a success.

To your success.

Written by Ricco Richardson
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